CIWEM partners with CWP to create a multimedia series 

CIWEM is partnering with Content With Purpose (CWP) to produce a wide-ranging digital series championing the profound role of water and environment professionals in developing widespread, impactful solutions for our changing world.

Through a combination of inspiring, future-focused content, including interviews, podcasts, short films and a documentary, ‘The Ripple Effect: Inspiring a Resilient Environment’ will showcase the guardians of our environment, and the solutions unlocking a more resilient, thriving future for all life on Earth.

Putting people at its core, the series will meet the communities bearing the impacts of our changing climate; changemakers across business, local authorities, academia and government creating possibilities for a better world; and educators and young people who are shaping a workforce fit for the future.

Wide-ranging topics that champion innovation

Solutions-focused stories will showcase excellence across topics such as drought, flood and coastal erosion risk management, catchment management, water governance, nature-based solutions, land-use adaptation, resilient buildings and infrastructure, climate adaptation technology, emergency response, and community level working.

With our changing climate and a rise in extreme weather events, ‘The Ripple Effect: Inspiring a Resilient Environment’ will amplify the urgent need to collaborate at all levels of society to elevate resilience and adaptation. The series will champion the expertise and innovation needed to not only tackle the environmental challenges we face, but secure a cleaner, more biodiverse, flourishing world for future generations.

Following a preview session at Flood & Coast in June 2024, the series will be promoted through an extensive digital marketing and communications campaign. Tailored content will be targeted at bespoke audiences including CIWEM’s members and network, the wider water and environment sector, FCERM professionals, adjacent sectors, academia, policymakers, young people and the general public.

CIWEM a vehicle for impactful industry stories

As part of CIWEM's strategic shift towards a stortelling focus, partnerships with world class filmmakers such as CWP are crucial to create the awareness required to deliver real change and encourage a collaborative approach from the sector, as well as motivate and inspire the sizeable membership of nearly 11,500 currently within CIWEM.

Alex Tuck, Head of Content at CIWEM said: “We’re hugely proud of our members’ bold and ambitious resolve to tacking the climate crisis, but the challenges facing our planet are a force to be reckoned with, and this shared crisis demands collective solutions. It is vital that we take this defining moment in history to seize every ounce of possibility to secure a positive future for our planet. We are delighted to be partnering with CWP to inspire action among our members and beyond for a safer, more sustainable world.”

On the purpose behind the series, Max Smith, Founder & Managing Director, CWP, said: “Water and environmental professionals hold the key to solutions to major vulnerabilities threatening our existence. It is a privilege to create this series which we hope will demonstrate the power of possibility, and remind every corner of this sector and all those who play into it that a better future is within our grasp.”

A history of success

The announcement marks four years from CIWEM's debut series with CWP, 'Adapting For Tomorrow', which has secured 847k views & 8.3 million impressions since its release.

To get a feel for the filmmaking prowess of CWP and how it sensitively and thought-provokingly captures complex, urgent themes around sustainability, you can view an episode of the previous series here:

CWP is a strategic content creator that works in partnership with leading member bodies and associations; engaging professionals on their industries' contribution to sustainable development.

Organisations interested in contributing to the series should contact Millie Gallagher, Series Development Lead at CWP to learn more:millie@contentwithpurpose.co.uk