The campaign, titled 'The Ripple Effect: Inspiring a Resilient Environment', is a dynamic series featuring thought-provoking content highlighting the critical importance of climate resilience and environmental stewardship.
Through a captivating mix of short films, interviews, and case studies, The Ripple Effect brings together the innovators, leaders, and collaborators who are driving the change needed to confront today’s environmental challenges. This series not only addresses the pressing issues of climate change and extreme weather but also emphasises the necessity for collective action at all levels of society to ensure a cleaner, more biodiverse planet for future generations.
The series is seeking to achieve the following objectives:
As the world faces escalating climate risks, the series underscores the urgent need for cross-sector collaboration. The content will explore key areas such as drought and flood management, water governance, and climate adaptation. It aims to inspire viewers by showcasing groundbreaking solutions and the expertise required to build a resilient, thriving world.
Featured in the series are stories from leading organisations such as RAIN, Reclaim the Rain, Devon County Council/Devon Resilience Innovation Project (DRIP), Project Groundwater, APEM, SRK Consulting, AtkinsRealis, Zurich Alliance, UK Water Industry Research (UKWIR), and Marshalls PLC. These narratives highlight real-world examples of how innovative approaches and dedicated professionals are making a tangible difference in safeguarding our planet.
The Ripple Effect also amplifies the voices of distinguished experts in the field. Among them are Andy Graham, Senior Project Manager of Community Wetlands at WWT; Jim Hall, Professor of Climate and Environmental Risks at the University of Oxford; Steve Omerod, Deputy Chair of Natural Resources Wales; Ceris van de Vyver, Director of CV Water Consultancy; and Ece Ozdemiroglu, Founding Director of eftec. Their insights provide valuable perspectives on the interconnected challenges of climate resilience, community well-being, and sustainable development.
The series features additional contributions from inspiring organisations such as Spains Hall Estate, Eddington, Thames21, Aire Resilience, Southeast Rivers Trust, and Chiltern Society. These stories delve into the impacts of agriculture on water management, the delicate balance between urban development and water scarcity, and the vital role of citizen science in river conservation.
Anna Daroy, CEO of CIWEM, emphasised the significance of the campaign: "The Ripple Effect digital series with CWP underscores the indispensable role of climate resilience in securing our future. By highlighting the pioneering efforts of those on the front lines, we aim to demonstrate the critical importance of collaboration in protecting our planet’s ecosystems and ensuring a sustainable legacy for generations to come."
Alastair Chisholm, CIWEM’s Director of Policy, added: "These films vividly illustrate the intricate connections between climate resilience, community health, and sustainable development. It’s a powerful call to action, urging us all to engage more deeply with the challenges of our time and to contribute to building a healthier, more resilient planet."
Max Smith, Founder & Managing Director of CWP, shared his thoughts on the collaboration: "At CWP, we believe in the power of storytelling to inspire action and foster resilience. Partnering with CIWEM on this project allows us to amplify the voices of innovators tackling critical water challenges. Together, we’re crafting a narrative that highlights the vital importance of water stewardship in building a more sustainable future."
Discover More
To explore The Ripple Effect and learn how water and environmental professionals are leading the charge in creating a sustainable world, visit the series website.
About Content With Purpose
Content With Purpose (CWP) is a strategic content creator that partners with leading member bodies and associations to highlight their industries' contributions to sustainable development.
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